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I Got Tasty Producers To Go Vegan For A Week • Tasty

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Three lifelong meat-eaters at Tasty just agreed to hand their kitchens over to tofu, tempeh, and seitan for seven straight days.

Tasty’s April 2019 video “I Got Tasty Producers To Go Vegan For A Week” put lead producer Rachel Gaewski’s cast to a real test: seven days, zero animal products, no exceptions. Katie Aubin, Jordan Kenna, and Alix Traeger — none of them vegan, none of them shy about their skepticism — signed on to swap out meat, eggs, and dairy for a full week of plant-based grocery runs, home cooking, and restaurant orders. The bit doubles as an accessible primer for anyone curious about a vegan diet without the lecture.

• Rachel Gaewski designed the challenge to push meat-eating producers Katie Aubin, Jordan Kenna, and Alix Traeger into a strict, 100% plant-based diet for seven consecutive days.
• The cast worked with plant-based proteins including tofu, tempeh, and seitan, along with dairy-free swaps, to replace their usual meals.
• Gaewski framed the point of the week not as converting anyone to permanent veganism, but as showing how workable plant-based cooking actually is.

The Setup Gaewski Built

Gaewski didn’t ease her producers in. The rule was 100% plant-based for a full week — no cheat meals, no “mostly vegan,” no exceptions for the office snack drawer. That meant Aubin, Kenna, and Traeger had to rethink grocery lists, restaurant orders, and the reflexive habits that come with years of eating meat and dairy without thinking twice about it. The video tracks that friction in real time, from confused grocery-store label-reading to the first attempts at cooking with ingredients none of them had touched before.

Tofu, Tempeh, and Seitan Under Pressure

The heart of the challenge was substitution. Tofu, tempeh, and seitan became the stand-ins for the meat the producers were used to building meals around, while dairy-free alternatives replaced milk, cheese, and butter in their usual dishes. None of the three cast members had much experience cooking with those proteins going in, so a lot of the video’s tension comes from trial and error — figuring out how to season tempeh so it doesn’t taste like cardboard, or how seitan holds up in a dish that used to star chicken.

The goal was never necessarily to force them into permanent 100% veganism, but to expand their culinary perspective and show that plant-based meals are achievable.

Gaewski Opposes Permanent Conversion Plans

That framing matters. Gaewski wasn’t running the experiment to shame anyone into quitting meat forever — she wanted Aubin, Kenna, and Traeger to walk away with usable technique and a wider sense of what’s actually on the table when dairy and meat are off it. That’s a more honest pitch than most viral diet-challenge videos make, and it’s part of why the format keeps working for Tasty: real friction, real cooking, no forced conclusion. Viewers looking for the same kind of practical, no-nonsense breakdown of what to actually eat can find it in pieces like 8 Foods Men Should Eat Everyday.

Groceries, Dining Out, and the Daily Grind

Beyond the cooking segments, the video spends real time on the parts of veganism that don’t make it into recipe cards — reading ingredient labels at the store, scanning restaurant menus for hidden dairy, and just generally recalibrating what a normal day of eating looks like. Aubin, Kenna, and Traeger each hit different sticking points over the seven days, and the video doesn’t smooth those over; the struggle is as much the point as the payoff.

By day seven, none of the three had signed up to go vegan for life, and that was always the deal. What they walked away with was a stocked list of plant-based swaps that actually worked in their own kitchens — which, for a Tasty video built to get real home cooks to try something new, is the only metric that counted.