Home » Latest » Mental Health » The Problem With Being a VEGAN in 2020

The Problem With Being a VEGAN in 2020

4

InfoSearched 134 0 Mental Health

7.8

SaveSavedRemoved 2

JP Sears has found a new way to make being a vegan sound like a crime against humanity — and that’s exactly the joke.

On June 25, 2020, satirist and YouTuber JP Sears dropped a new sketch titled “The Problem With Being a VEGAN in 2020,” posting it simultaneously to his YouTube channel and Facebook page. Sears, who built his AwakenWithJP persona on deadpan new-age-guru parody, uses the video to spin a mock-premise: that veganism, once a badge of virtue, has somehow flipped into a “morally wrong” and “insensitive” lifestyle choice in the current cultural moment. It’s not a lifestyle piece about tofu shortages or restaurant menus — it’s a bit built entirely to skewer how fast outrage culture can reverse itself.

• Sears released the sketch on June 25, 2020, across both YouTube and Facebook simultaneously.
• The video’s parody premise flips the usual script: veganism, once framed as virtuous, is mockingly recast as “morally wrong” and “insensitive” in 2020.
• Sears delivers the bit in his signature deadpan, spiritual-guru voice, the same character he’s used across his AwakenWithJP catalog to mock wellness culture and moral posturing.

The Setup

Sears doesn’t play it as a rant. He plays it as revelation — the calm, robed-guru cadence he’s used in dozens of AwakenWithJP sketches, delivering absurd claims with total sincerity. That contrast is the engine of the joke: a soft-spoken, “enlightened” narrator solemnly informing viewers that a diet built around lentils and almond milk has, somehow, overnight, become a social liability. It’s the same comedic move Sears has run against essential oils, ancestral healing, and life-coaching culture — take a real trend, push its most self-righteous instincts to their logical extreme, and let the audience watch it collapse under its own weight.

Targets of the Bit Mockery

The target here isn’t vegans, and it isn’t meat-eaters. It’s the speed at which cultural sensitivities can reverse course, and the performative certainty people bring to whichever side currently holds the moral high ground. Sears’s parody logic — that something praised as compassionate one year can be branded as insensitive the next, with no actual change in the behavior itself — is aimed squarely at outrage culture and virtue signaling, the recurring targets of his channel. Anyone who’s spent time around his back catalog, including riffs on ego and spiritual awakening covered in pieces like The Ego Is Betraying You From Being Your Genuine Self, will recognize the pattern immediately.

The joke isn’t that vegans are wrong to be vegan. The joke is that in 2020, apparently everything is wrong to be, depending on who’s watching.

The Persona Doing the Work

Sears’s comedic authority comes from consistency — he’s spent years building the exact same unflappable, spiritually-superior narrator, whether he’s “explaining” crystal healing or, here, explaining why oat milk has become a liability. That persona is what lets a two-minute sketch land as satire rather than commentary; viewers already know not to take the “morally wrong” framing literally, because they’ve seen this narrator solemnly endorse plenty of other nonsense before. It’s a similar comedic sleight-of-hand to the guru-voice bits catalogued in Six Lies That Block Your Spiritual Awakening & Keep You Trapped In The Third Dimension, where the punch is in the tone as much as the content.

The Reaction

Posting to both YouTube and Facebook on the same day, the sketch drew the kind of split comment-section debate Sears’s videos tend to generate — some viewers laughing along at the exaggeration, others taking the “morally wrong” bit at face value and arguing about vegan misconceptions in the replies, which is itself proof the satire landed. That mix of comedic distance and literal-minded pushback is basically the recurring effect of every AwakenWithJP release: half the audience gets the bit immediately, half the audience becomes the bit.

Sears has built an entire channel out of picking a trend, inflating its self-righteousness to a breaking point, and walking away before anyone can pin down exactly which side he’s on — and this one’s no different. Whatever cultural flashpoint gets the deadpan-guru treatment next, expect the same recipe: a straight face, an absurd premise stated as gospel, and a comment section that can’t agree on whether he’s joking.