InfoSearched
Thirty-seven hacks flash by in five minutes, and almost none of them involve a bottle of moisturizer.
The video sitting at the top of this page is not a skincare 101 lecture. It’s a 5-Minute Crafts compilation, the assembly-line DIY format produced by TheSoul Publishing, the Cyprus-based media company founded by Pavel Radaev and Marat Mukhametov. “37 Amazing Beauty Tips For Girls” runs through a rapid, mostly wordless string of clips showing viewers how to fix makeup, skin, and hair problems with whatever happens to be sitting in a kitchen drawer — spoons, tape, sponges, and homemade pastes standing in for actual cosmetics.
- By August 2019, 5-Minute Crafts had crossed 50 million YouTube subscribers and was drawing billions of monthly views, making it one of the platform’s biggest channels.
- The video’s “hacks” rely on repurposed household objects — utensils, tape, sponges — rather than conventional makeup tools or dermatologist-recommended products.
- The format has drawn regular scrutiny from online commentators and beauty experts who’ve debunked individual hacks as impractical, ineffective, or staged for the camera.
Video Evidence Analysis
Strip away the title’s promise of “girl beauty tips” and what’s left is classic 5-Minute Crafts territory: a fast-cut sequence set to upbeat, royalty-free music, each clip lasting a few seconds before jumping to the next. Hands appear on screen — no faces, no narration — demonstrating a mixture poured into a bowl, a household item pressed against skin, or a tool repurposed for a job it was never designed to do. It’s the same visual grammar the channel uses across every one of its compilations, whether the subject is beauty, cooking, or home organization.
The thumbnail framing follows the same clickbait template that made the channel a YouTube fixture: bright colors, exaggerated before-and-after contrasts, and a number in the title designed to promise value (“37 amazing tips”) without previewing what any of them actually are. That structure is deliberate — it’s built for autoplay and algorithmic recommendation, not for a viewer trying to learn actual skincare technique.
The 5-Minute Crafts Machine
TheSoul Publishing didn’t stumble into this format — it built an entire content pipeline around it. 5-Minute Crafts sits alongside sister channels producing similar quick-hit compilations across DIY, life hacks, and now beauty, all optimized for the same short attention span and the same recommendation algorithm. The company’s scale by 2019 put it among the handful of channels that could credibly claim tens of millions of subscribers without a single recognizable host or personality attached to the brand.
That anonymity is part of the formula. There’s no face for viewers to trust or distrust, no on-camera expert making claims that can be fact-checked against a resume. The hacks are presented as self-evidently true because the video shows them working — even when what’s shown is staged, edited, or simply doesn’t hold up outside the controlled conditions of a studio shoot.
The channel’s own scale — 50 million-plus subscribers and billions of monthly views — is the real story here, not any single hack in the video.
Motivations Behind Ongoing Debunking
5-Minute Crafts videos have become a recurring target for online fact-checkers and beauty professionals precisely because the channel’s output is so consistent and so widely watched. Commentators have repeatedly flagged individual demonstrations — a repurposed sponge standing in for a beauty tool, a homemade paste presented as a skincare fix — as impractical or simply untested outside the video itself. The criticism rarely slows the channel’s numbers; the format keeps generating views regardless of whether any given hack survives scrutiny.
Readers looking for more grounded advice have plenty of other places on this site to compare against the compilation format, including a rundown of beauty tips and hacks worth actually swearing by and a separate 32-tip roundup that runs closer to the same quick-hit format this video uses.
Placement Within The Catalog
This particular upload sits in a lineage of near-identical titles from the same content ecosystem — including an earlier “Amazing Beauty Tips For Girls” compilation from 5-Minute DECOR, a sister channel under the same umbrella. The overlap in title, structure, and even visual style isn’t a coincidence; it’s the same production system generating variations on a proven template across multiple channel brands.
None of the 37 hacks in this video come with a name attached, a dermatologist quote, or a follow-up study — that’s not how the format works. What keeps the numbers climbing is the same thing that’s kept them climbing since 5-Minute Crafts launched: a title with a number in it, a thumbnail with a dramatic before-and-after, and a run time short enough that nobody clicks away before the next clip loads.
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